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> We'll be right back after these messages..., Ads Part the Second.
Silky
post Feb 17 2012, 01:37 PM
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Could the new Haribo advert be any cuter?
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GundamGuy_UK
post Feb 17 2012, 03:11 PM
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I'd better than that Supermix one with the 'singing' family.
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Silky
post Feb 18 2012, 06:23 PM
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Well played Walking Dead.
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ella
post Feb 18 2012, 07:23 PM
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I very much like the Oreo with the little girl telling her dad how to eat an Oreo. It is super-sweet.
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Raven
post Feb 20 2012, 11:54 PM
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^ Creepy little girls seem to be in vogue at the mo.

The BT Infinity flat share ads make me want to throw things at the telly.
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bigfatrich
post Feb 21 2012, 11:42 AM
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Does anyone watch adverts at normal speed anymore? At home, nearly all the TV is watched from Sky+ so adverts are watched on fast forward. I have been wondering if this will begin to change the way in which ads are made (more static images, larger writing)? Will it take out the creativity of adverts and we'll end up with a still image of the product for 30 seconds so we can cleary see it even at x30? Or is it not such a big issue at the moment for the advertiser as to worry about it.
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Chapman Baxter
post Feb 21 2012, 11:55 AM
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QUOTE (bigfatrich @ Feb 21 2012, 11:42 AM) *
Does anyone watch adverts at normal speed anymore? At home, nearly all the TV is watched from Sky+ so adverts are watched on fast forward. I have been wondering if this will begin to change the way in which ads are made (more static images, larger writing)? Will it take out the creativity of adverts and we'll end up with a still image of the product for 30 seconds so we can cleary see it even at x30? Or is it not such a big issue at the moment for the advertiser as to worry about it.


Just under half of UK households currently have a PVR like Sky+. On average, in these households about 85% of all TV viewing is live - i.e. not using the recording function. Within the 15% of viewing that's recorded, about 85% is watched 'as live' - i.e. without skipping ads. So the total amount of advertising lost to PVR skipping is 15% of 15% of 50%, or about 1%. This is more than counterbalanced by the fact that when households acquire a PVR they watch more TV than they used to.

(I'm just going off the top of my head here, and some of the figures may be a bit out, but they're in the right area.)

This seems a ridiculous way to watch TV to me, since I almost always watch recorded shows, and almost always skip the ads, like you. But we are very far from the average.
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Llama
post Feb 21 2012, 01:42 PM
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People record and then don't skip the ads? What is this madness?
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Raven
post Feb 21 2012, 05:14 PM
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Am I the only person in the word who still uses VHS?
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Bloomeeney
post Feb 23 2012, 11:09 AM
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I usually skip the programmes and watch the ads!
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Outatime
post Feb 23 2012, 11:44 AM
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QUOTE (Chapman Baxter @ Feb 21 2012, 11:55 AM) *
Just under half of UK households currently have a PVR like Sky+. On average, in these households about 85% of all TV viewing is live - i.e. not using the recording function. Within the 15% of viewing that's recorded, about 85% is watched 'as live' - i.e. without skipping ads. So the total amount of advertising lost to PVR skipping is 15% of 15% of 50%, or about 1%. This is more than counterbalanced by the fact that when households acquire a PVR they watch more TV than they used to.

(I'm just going off the top of my head here, and some of the figures may be a bit out, but they're in the right area.)

This seems a ridiculous way to watch TV to me, since I almost always watch recorded shows, and almost always skip the ads, like you. But we are very far from the average.


Would 'as live' include the BBC though? I watch BBC programmes 'as live' because there's nothing to fast forward through.
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gulfcoast_highwa...
post Feb 23 2012, 04:30 PM
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I ff the ads unless I have a hangover. When I try to do it then I have to turn away from the screen as it makes me feel sick. This can make it tough to notice when the programme has re-started.
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NiteFall
post Feb 23 2012, 04:38 PM
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So, is it just me, or do the adverts make eharmony look like a dating site for the insufferably smug and match.com a dating site for hipsters with stalkerish tendencies?
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sweetbutinsane
post Feb 23 2012, 07:56 PM
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No, it's not just you.
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Silky
post Feb 23 2012, 08:09 PM
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QUOTE (NiteFall @ Feb 23 2012, 04:38 PM) *
So, is it just me, or do the adverts make eharmony look like a dating site for the insufferably smug and match.com a dating site for hipsters with stalkerish tendencies?

You're right, but the important question is, which one do I join? tongue.gif
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