QUOTE (Starscream`s Ghost @ Feb 2 2007, 12:05 AM)
It'll be all those Chocolate Oranges.
My favourite 'Hard Sell' ever...
In April 2002 there was an episode of Room 101 in which, among other things such as caravan holidays and child-friendly restaurants, Ricky Gervais listed Children In Need as one of his pet hates. His problem was not so much that he had to endure the cast of Birds Of A Feather assassinating Lady Marmalade but with "people like Dawn French ... telling us there's not enough food. I mean, why's that then, eh?"
Nearly three years on and, as her latest ad for Terry's Chocolate Orange clearly proves, French is bigger than ever. Based on the flimsy notion that people the world over are still struggling to prise their chocolate orange open (cue images of Frenchmen playing pétanque with one, geishas karate-chopping them, etc) we arrive in Britain where a bookish woman sits alone in a country kitchen, daintily tapping her chocolate orange on the table-top to no avail. Suddenly, a sasquatchian figure appears at the back door and proceeds to barge its way in, although given that it is French (who must now be at least 20 stone), it's safe to assume the old dear heard her coming. "Don't tap it!" French screams, brandishing a rolling pin. "WHACK IT!" At which point she smashes the orange open and tucks in, her sausage fingers snaffling up the segments. Then, as the little old lady reaches out to take a piece - it is, after all, her chocolate orange - French repels her, like she hasn't had enough already.
Like Pete Doherty becoming the new face of Holland & Barrett, there is something inherently wrong in the idea of Dawn French advertising chocolate. It is nothing short of disgusting to see a morbidly obese woman joyously cramming confectionery into her mouth. But French, it seems, can get away with it. If Rik Waller or Michelle McManus did it, there would be outrage. People would take to the streets, Lord Jamie Oliver would launch another of his campaigns and parliament would be recalled for an emergency sitting on tightening up the censorship laws. French does it, though, and it's funny. Or rather, it's not. If there's a better advert for eating fruit, I've yet to see it.